Advertisements. Commercials. And then some more. As comfortable as it is to use the Berlin subway system, aren’t you annoyed by getting bombarded non-stop with sales messages from the global players of this planet while you head from A to B?
During the Berlin Art Week OPEN WALLS Gallery and PublicAdCampaign are democratizing this event through the introduction of the NO AD mobile app – created by Re+Public – to Germany’s capital, which is replacing the city’s top ads with digital art using augmented technology. In doing so, this app creates a new exhibition space on top of the existing advertising infrastructure.
Once the app is running, simply pointing your device at any billboard in Berlin will cause the device to overlay curated digital art content, creating an augmented experience that blocks unwanted advertising. Get all the essential information about the specific tour and download the NO AD mobile app here
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