“Unveiling Beauty” as the name suggests, reveals the beauty that lies hidden behind the make-up and the retouching that are used within the fashion industry and also as it publicly stages itself through advertising. Vermibus will reflect on this use of the body, and on standards of beauty imposed from above, within the framework of the Fashion Week circuit, via a new series of public interventions.
Next September, the artist will follow the route of the most influential Fashion Weeks, travelling to New York, London, Milan and Paris. And he will analyse and reveal the true beauty that lies hidden behind the various campaigns that are forced upon the public spaces of these cities.
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