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Mundane Ibiza sculptures become giant equalizers by AMADAMA 2019-10-11

Mundane Ibiza sculptures become giant equalizers by AMADAMA

The 9th consecutive edition of the BLOOP international Proactive Art Festival an avant-garde art project by Biokip Labs that marries art, people with Ibiza`s rich heritage continues to render art inclusive and comprehensible to everybody. This year the admission and VIP free celebration is going back to the basics of the street art movement, choosing to be pure and anonymous: exhibiting open air installations and artworks in extremely visible points on the island just for the work to be seen. This year dedicated to the theme RESILIENCE, artists built their aesthetics around this concept.

An installation titled The Equalizer by AMADAMA makes a loud appearance in the center of Ibiza. A herd of white columns of random heights that stood in the park are painted in vibrant colors turning visuals to audio equalizers. Something very familiar to a big part of people in the dance music capital. Some short and some tall, demonstrating “to bounce back up” like the volume of music. The artist playfully communicates the theme on Ibiza to the locals, the promised land for emerging talents and veterans in dance music.

Amadama explains “I fell in love with Ibiza when “party” was all over the place. I used to have fun seeing people mingle without interest behind their backs. But everything changes, obviously. Maybe it wasn`t better back then nor better now.
For instance in the clubs people danced differently before and someway an individualist atmosphere started to spread. Plus people are focused more on taking their best selfies and telling others know that they`re part of a moment than actually having a good time. They`re basically audience of themselves.
DJ`s loved the music…but now, they`re often just dancers who put on headphones to earn the money and hired since for many club owners the numbers of followers that DJ has is what matters and not for the quality of their work.
The equalizer in the park is a tribute to the memories of the fiesta and to music. The columns were white and anonymous. Now they are colored and people stop by to take photos nearby. The party will never end”.


AMADAMA: is an artist who explores various fields as his craving leads to. Seeking to find the perfect medium and discipline to communicate to the people in certain places where his works are located. In the past he was into applying technology to creativity but this year he is seemingly more into guerrilla installations. But hey, who knows about tomorrow….

BLOOP International Proactive Art Festival: The world`s first celebration dedicated to Proactive Art, where the artworks encourage the spectators “to think” proactively regarding the festival`s annual theme. This year going on to its 9th consecutive edition it has become Ibiza`s authentic longest running art festival, a context traditionally foreign to arts and culture. Earlier this year it held its zero edition in Milan amid the international design week and is set to travel to Japan, Tokyo in 2020.


Photo Credits 

Cover image: Izhar Mera
The rest: Biokip

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