Moniker Art Fair, now the world’s largest urban art fair having tripled in size since last year, has announced a series of initiatives to make the art world more accessible and encourage those first-time art collectors.This year’s line-up features over 100 artists from six continents, but gives room alongside international favourites to local London artists and young collectors, releasing a free print for those living in local post codes, while commissioning murals for the surrounding area for the enjoyment of the public.
Partnering with Innova Art and PrintPost, Moniker is giving away 500 limited-edition, hand-customised and signed prints by London artist Mr. Frivolous, a British-born illustrator already making waves in multiple exhibitions across America. The print, which celebrates the vibrant community in and around the heart of London’s East End, will be gifted to members of the public from postcodes local to The Old Truman Brewery.
Public murals will be created across the week leading up to the event and over the weekend itself, by acclaimed urban artists Dulk (Spain), Telmo Miel (Netherlands) whatisadam (Canada) and Ben Slow (London), leaving unique pieces of art on the streets while also exhibiting their works within the fair itself.
Fair Director, Tina Ziegler:
“The unprecedented growth of the fair is proof that huge numbers of the public are ready to engage with art if they’re given the opportunity and encouragement.
“As we approach London’s Art Week, there’s certainly a sense that some sectors of the art world are for the most
part only accessible to those with with higher salaries, whereas Moniker continues to challenge how we can capture
the interest of the public whether that be through our outdoor mural program, or by gifting artwork to members
of the community who live close to the fair. “At even a basic level, tickets to Moniker start at £8, so it’s effectively cheaper to come and find out about urban art for the day than it is to go to the cinema in London. As it happens, we are even launching a film programme.”
Ziegler adds that the strong international influence on the fair has been a prime reason for it’s popularity, a sign that
the art-loving public are as inclusive and globally-minded as ever.
“The art community is incredibly diverse, and our yearly growth has proven that if anything collectors want more from other cultures,” she says. “They want to understand the contemporary and urban art scenes, they want to see the messages finding their way onto walls in cities different to their own. I like to think of it as a middle finger to the likes of Brexit and Trump – it proves that a lot of people are still hungry to be a part of the wider world.”
Food and Drinks
Vintage Event Bar returns to Moniker 2017 with two bars and a full cocktail offering in partnership with Bacardi. The much loved Voodoo Rays pizza parlour will be serving up hot pizza by the slice and the VIP lounge will feature workshops by The Whiskey Lounge.
The Art Conference Talks & Film Programme
TAC returns, giving audiences a chance to hear from and debate with industry and scene legends, hotly- tipped
artists and those shaping the contemporary art landscape worldwide on social, ecological and technological fronts. Confirmed speakers include Bill Daniel, Tristan Manco and Andrew Hosner. Films will be playing daily. Full programme is available online.
VIP Blackcard Membership Programme
For the first time, Moniker launches its Black Card Membership programme for the international art collector, offering guests and patrons monthly insights into the growing urban art market and access to an online hub updated with invitations to exclusive events, member-only discounts and opportunities offered by the programme’s numerous partners. At the fair itself, members will be invited to enjoy their own in theme curated lounge area, previews of the exhibited art, private tours of the fair and unique opportunities to meet many of the artists themselves.
The Secret Art Prize
A panel of luminaries from the contemporary art world will pick one talented emerging artist to be presented with their own solo exhibition at Moniker Art Fair, in partnership with Curious Duke Gallery.
ISSA is an official Media Partner for Moniker Art Fair 2017
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