New York-based artist and activist Jordan Seiler recently presented a new augmented reality project as part of Nuart’s on-going public art project, The Aftenblad Wall (www.theaftenbladwall.com)
Best-known for his long-term civil disobedience project, PublicAdCampaign, which seeks to challenge outdoor advertising’s predominance in public space, Seiler has more recently been exploring augmented reality’s capacity to function as a significant ad blocker in public space.
His contribution to The Aftenblad Wall project utilised augmented reality technology to bring the billboard to life in the digital space. Using the newly developed NuART x PAC app for iOS and Android, users can scroll through a selection of images and videos which are ‘unlocked’ by holding a digital device in front of Seiler’s image.
In 2012, Jordan introduced the NO AD mobile app to the world at Nuart Festival. Produced in collaboration with Jowy Romano of Subway Art Blog, the app swaps outdoor advertisements with a curated selection of art. This latest project with Nuart is a natural evolution of the NO AD concept and hints at the potential role of augmented reality technology in shaping our future cities.
The NuART x PAC app for iOS and Android is available as a free download via the links below. Download and use it with the attached image to experience the augmented reality technology for yourself!
About Jordan Seiler
Jordan Seiler founded PublicAdCampaign at the beginning of the millennium while attending The Rhode Island School of Design. Since it’s inception, Seiler has used billboards as canvases for his own artwork and successfully coordinated multiple large-scale ‘interventions’ to draw attention to the expanding industry of outdoor advertising, especially in public space.
PublicAdCampaign is now a global network of artists and activists, who’s mission is to make more democratic and open public visual surroundings by challenging outdoor advertising’s predominance.
PublicAdCampaign acts on the assumption that public space and the public’s interaction with that space is a vital component of our city’s health. By visually altering and physically interacting with the public environment, residents become psychologically invested in their community.
PublicAdCampaign has successfully managed to intercept several corporations from embarking upon and implementing the use of illegal street advertisements (otherwise known as corporate graffiti). By bringing this often egregious advertising under surveillance, these companies have faced legal prosecution and heavy fines.
Jordan Seiler has participated in numerous exhibitions and festivals worldwide, including Nuart 2012, and The Experiment at the ICA in Boston, 2012. His solo shows include Taking from the Tip Jar at Vincent Michael Gallery in 2011, and Removal Satisfies the Condition at The Canal Chapter in 2006. In 2015, he participated in an exhibition with the German contemporary artist Vermibus to mark the grand opening of Open Walls Gallery in Berlin.
Jordan Seiler lives and works in Brooklyn, New York City.
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