Iena Cruz winner of the GreenPoint EARTH 2020: Screens2Streets ‘Streets’ Award competition, has just completed a large-scale thought-provoking mural in NYC that addresses how human activity impacts nature and how we can build a better future.
The mural honors nature and its essential role as a resource in humankind’s past and present era of industrialization.
In addition to the messaging of the art, the GreenPoint team has taken a variety of measures to ensure the sustainability of the activation, both during the painting process and also by working with teachers and students at Hunters Point Middle School to achieve carbon neutrality.
As an official part of Climate Week NYC and the SDG Action Zone during the UN General Assembly, the aim of GreenPoint EARTH 2020 and this mural is to highlight the necessary role of natural climate solutions, as we build a better future and tackle climate change. Elements in the art – smokestacks, gantry, blue heron, cormorant, sassafras, grasses, are inspired by its Long Island City, East River, and Newtown Creek location.
ARTIST: NYC-based Federico Massa a.ka. Iena Cruz was selected for the Streets Award by a multi-disciplinary judging committee for his track record creating environmentally themed public art and for his complimentary vision of pushing the public art community towards more sustainable practices.
TITLE: ‘High Tide’ for GreenPoint EARTH 2020: Screens2Streets
WHERE: Q404 Hunters Point Campus / Hunters Point Park South (Long Island City, NY)
CURATED BY: Stephen Donofrio – Founder, GreenPoint Innovations
PRESENTED BY: GreenPoint Innovations
COLLABORATORS: Newtown Creek Alliance, NYC Department of Education’s Q404 Hunters Point Campus, The Climate Group / Climate Week NYC, UN SDG Action Campaign
FUNDING: Environmental Protection Fund as administered by the New York State Department of Environmental Conservation and the NYS Pollution Prevention Institute, and GreenPoint Innovations
MATERIALS SPONSORS: Materials for the Arts, Smog Armor