Controversial artist Biancoshock presented his latest istallation for the Outdoor Festival 2018 that took place in Rome (IT). Suprisingly its humouristic approach is followed by a bitter fact. Street art commercialism! As the artist explains: ”Behind the growing success of street art there are often mechanisms that transform artists into tools in the hands of galleries, institutions and media.in a market interested both in the economy of attention and the selling of artworks, the street artist is the ideal low-cost toy. He distracts, entertains, sets trends, attracts followers and likes and has low economic claims. You don’t even need to contact him well in advance, because today the offer in this environment is so wide that you have a wide margin of choice even a few days before an event.”
With the irony to which Biancoshock has accustomed us, B.Toy denounces the nuts and bolts at the base of modern economic insecurity, reproducing the “starter kit” of the perfect street artist, armed with a roller, spray cans, bucket and rod. However, behind the smile of the “toy” imprisoned in the box, we can see the dissatisfaction of an artist who is denied the opportunity to experiment and transmit messages difficult to be understood. B.Toy is a self-portrait of an artist who looks at himself in the mirror to remain real, despite the forced approval and likability that success impresses on today’s street art, reproducing dinamics similar to those happening in rap music as well.
Outdoor Festival – Mattatoio Testaccio – Rome, 2018
Section > Disobedience
Line up > Paolo Buggiani, Mathieu Tremblin, Berlin Kidz, Biancoshock
Curator > Christian Omodeo
Outdoor Festival of Rome (https://www.out-door.it/)
Read our Interview with Biancoshock